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Media

Google Has Largest US Internet Audience, Followed by Facebook

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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Google Has Largest US Internet Audience, Followed by Facebook

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Experts point out that Alphabet Inc.’s (NASDAQ: GOOGL) Google and Facebook Inc. (NASDAQ: FB) together have almost three-quarters of the online ad revenue in the United States. Is it any wonder? They dominate the rankings of the most visited sites as well.

According to comScore’s monthly Top 50 Properties, which includes both desktop and mobile traffic, Google has 242 million unique visitors last month. This includes traffic to the largest video site, YouTube. Facebook’s total was 209 million. The only other property above 200 million unique visitors was Yahoo! Inc. (NASDAQ: YHOO) at 206 million.

Other than Yahoo, the other two portals are nearly as large. AOL, now owned by Verizon Communications Inc. (NYSE: VZ), which also is about to buy Yahoo, had 154 million unique visitors. Microsoft Corp. (NASDAQ: MSFT), which owns portal MSN, had 197 million.

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The two largest e-commerce sites where nearly as large. Amazon.com Inc.’s (NASDAQ: AMZN) unique users were 182 million. Apple Inc. (NASDAQ: AAPL) had 152 million.

Rounding out the largest sites where those owned by three huge media companies. Comcast Corp.’s (NASDAQ: CMCSA) NBCUniversal had 163 million. CBS Corp. (NYSE: CBS) had 147 million. Time Warner Inc.’s (NYSE: TWX) Turner had 143 million. Turner owns CNN, among other cable properties.

One other notable figure is how far behind Amazon Wal-Mart Store Inc. (NYSE: WMT) is. Wal-Mart’s unique visitors were 102 million last month.

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Total U.S. – Home and Work Locations

# Property Unique Visitors/Viewers (000)
1 Google Sites 241,883
2 Facebook 208,800
3 Yahoo Sites 205,847
4 Microsoft Sites 197,490
5 Amazon Sites 181,761
6 Comcast NBCUniversal 162,581
7 AOL, Inc. 153,632
8 Apple Inc. 151,703
9 CBS Interactive 147,113
10 Turner Digital 143,618
11 Linkedin 125,098
12 Mode Media 120,664
13 Weather Company, The 119,988
14 Wikimedia Foundation Sites 116,507
15 Twitter 114,740
16 eBay 108,819
17 USA TODAY Network 107,352
18 Time Inc. Network (U.S) 106,664
19 Hearst 103,713
20 Wal-Mart 102,477
21 Yelp 92,535
22 Pinterest.com 92,370
23 PayPal 85,328
24 Zillow Group 84,818
25 Pandora.com 84,473

Source: comScore Media Metrix Multi-Platform

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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