Google Edges Facebook as America’s Most Visited Site

By Douglas A. McIntyre Updated Jan 13, 6:28AM EST · Published Jun 23, 9:45AM EDT

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Google Edges Facebook as America’s Most Visited Site — © courtesy of Alphabet Inc.

The Google sites, owned by Alphabet Inc. (NASDAQ: GOOGL), were the most visited in May, based on desktop and mobile results together. They had 241.6 million unique visitors. Search trumped social media as Facebook Inc.’s (NASDAQ: FB) number was 209.3 million for the same month by the same measure, as reported by research firm comScore.

The three portals and their parents ranked third, fourth and seventh. Yahoo! Inc. (NASDAQ: YHOO) had 204.1 million unique visitors, followed by Microsoft Corp. (NASDAQ: MSFT) sites, which include MSN, with 199.8 million. AOL posted 153.1 million.

Between the portals, e-commerce giant Amazon.com Inc. (NASDAQ: AMZN) had 181.6 million. The NBCUniversial sites, own by Comcast Corp. (NASDAQ: CMCSA) had 158.2 million. It is made up of dozens of sites owned by the parent.

Rounding out the top 10, CBSInteractive from CBS Corp. (NYSE CBS) had unique visitors of 145.1 million, while Apple Inc. (NASDAQ: AAPL) had 140.5 million, the sign of its power to sell iPhone, iTunes and apps.

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The comScore data show one of the reasons LinkedIn Corp. (NYSE: LNKD) was so attractive to Microsoft. It rated 10th on the list with 131.5 million unique visitors in May.

Also notable on the list is how far Twitter Inc. (NYSE: TWTR) was behind Facebook. Twitter had 141.7 million unique visitors in May. Telling in the e-commerce industry was how far Wal-Mart Stores Inc. (NYSE: WMT) was behind Amazon. Wal-Mart had 98.7 million unique visitors in May. Target Corp. (NYSE: TGT) was well behind at 57.7 million.

Among major newspaper sites, Gannett Co. Inc.’s (NYSE: GCI) USA Today Network had 104 million unique visitors, and Mail Online/Daily Mail had 74.1 million. New York Times Co. (NYSE: NYT) had 69.1 million, The Washington Post 63 million, and Tronc Inc.’s (NASDAQ: TRNC) Tribune Publishing 57.8 million.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.