Reynolds Consumer Products, LendingTree Continue to Support O’Reilly Online

By Douglas A. McIntyre Updated Jan 12, 12:59PM EST · Published Apr 14, 6:25AM EDT

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Reynolds Consumer Products, LendingTree Continue to Support O’Reilly Online — © Thinkstock

[cnxvideo id=”625498″ placement=”ros”]Many of the sponsors of Bill O’Reilly’s Fox show, “The O’Reilly Factor,” have cancelled ads in the wake of a sexual harassment scandal. However, two mainstream advertisers continue to support O’Reilly online via ads on his Bill O’Reilly website. Based on observations over the past 24 hours, these include LendingTree Inc. (NASDAQ: TREE) and the Hefty division of Reynolds Consumer Products.

The New York Times broke the O’Reilly story on April 1. It reported that either O’Reilly or Fox had paid $13 million to five women “in exchange for agreeing to not pursue litigation or speak about their accusations against him.”

Reynolds and LendingTree might argue that these ads were not bought by them directly. It is possible they have been placed via programmatic ad systems, which target sites largely based on demographics and not content. However, advertisers do have the ability to “black list” sites on which they do not want their marketing messages to appear. Neither Reynolds nor LendingTree have done that so far.

See the full list of huge brands that have pulled their ads from “The O’Reilly Factor.”

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.