This Is America’s Most Valuable College Football Team

By Douglas A. McIntyre Updated Oct 25, 11:24AM EDT · Published Oct 25, 9:30AM EDT

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This Is America’s Most Valuable College Football Team — © Ronald Martinez / Getty Images Sport via Getty Images

College football is big business. State university football coaches are the highest-paid public employees in many states, making millions of dollars a year. Several college football programs make over $50 million per year. Recently, college athletes were given the right to get paid endorsements as well.
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Forbes sports business articles are considered the best team valuation analysis done by any organization. They cover a number of pro sports, looking at both teams and individual athletes. Recently, the magazine started to value university football teams as well. The Forbes data is from 2019, as the 2020 season was an aberration due to the COVID-19 pandemic. Additional information about all-time records and championships came from Sports Reference. Taken together, 24/7 Tempo used this information to determine the most valuable college football team in America.

We looked at 25 teams. Those with the highest revenues are the traditionally dominant programs of college football. With the exception of the independent Notre Dame, each of the 25 most valuable programs plays in the so-called Power 5 conferences. The Southeastern Conference, the most successful conference of the 21st century, leads the way with 10 of the 25 most valuable teams. That is followed by the Big Ten with seven teams, the Pac-12 with three and the ACC and Big 12 with two apiece.
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The most valuable college football team is Texas A&M. Here are the details:

Average annual revenue (2015-2017): $147 million
Average annual profit (2015-2017): $94 million
Conference: SEC
National championships claimed: two
All-time record: 740-476-44

Click here to see all the most valuable college football teams.
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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.