Disney’s Stock Struggles Against Market

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By Douglas A. McIntyre Published
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Disney’s Stock Struggles Against Market

© Goofy (CC BY-SA 2.0) by Michael Coghlan

Despite what many investors consider relatively good earnings news, shares of Walt Disney Co. (NYSE: DIS | DIS Price Prediction) have sold down 21% this year. Comparably, its weakest rival, Paramount is off only 14%, despite long odds that it can become a leading multimedia company.

Disney’s problems rest on two things. The first is that streaming has become an increasingly competitive industry. The second problem is the remaining deep skepticism about the skills of CEO Bob Chapek, who should be on many lists of worst CEOs of a large American company for 2022.

The company’s run in the streaming business is impressive. Across all its streaming services, it has 221 million subscribers, which is about the same as former industry leader Netflix. Disney plans to raise prices for its streaming products. However, concerns linger about whether any of the largest media companies can sharply increase subscriber counts ever again.

The streaming industry continues to bulge with new entrants. In the meantime, Apple has lurked as the likely major competitor in the future. It has a hardware installed base of as many as a billion devices. This is a built-in walled garden for streaming products.
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Chapek still faces a wall of doubters. The most recent is hedge fund Third Point, which has pressed to spin out sports channel ESPN and cut costs at the parent company. Despite Third Point’s tiny 0.4% stake in Disney, some of the broader market has taken its suggestions seriously, another sign of doubts about Chapek’s way forward.
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The press and some on Wall Street continue to make comparisons between Chapek and his predecessor, Robert Iger, who is considered the man who built the modern Disney. The company’s stock surged over the course of his leadership.
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Among public companies, the single most important barometer is stock price. The recent performance of Disney has been abysmal.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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