Crocston & New Crocs City (CROX)

This morning Crocs, Inc. (NASDAQ:CROX) announced it will open retail stores in Boston and New York City on Friday, November 23rd, its first East Coast locations.

As an extra incentive to come buy at the stores, Crocs will give away a CD featuring up-and-coming artists to the first 3,000 customers who try on a pair of newly launched YOU by Crocs™ shoes at each location.  Crocs already has more than 25 company stores worldwide, but here are the new locations:

• The new Boston Crocs retail store is located in the historic Haymarket area at Faneuil Hall.
• The New York City Crocs retail store is opening at 270 Columbus Avenue.

Pure play stores like this can be phenomenal successes, and they can be the perfect tell for when a trend is at the end.  That may not be the case yet, but it’s days of massively beating and exceeding guidance have been deemed as behind it if you have watched the stock fall from $75.00 to under $40.00 after a meteoric rise.  For some reason I am not that impressed here, and with another 3% drop pre-market to $37.36 it doesn’t look like Wall Street is that impressed either.

Jon C. Ogg
November 21, 2007