China Hits Walmart Hard

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Quick Read

  • The Chinese government objects to Walmart Inc.’s (NYSE: WMT) attempt to get suppliers there to cut their prices by 10%.

  • Supplier prices are critical to keeping Walmart profitable.

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China Hits Walmart Hard

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China’s government objects to Walmart Inc.’s (NYSE: WMT | WMT Price Prediction) attempt to get China-based suppliers to cut their prices by 10%. The world’s largest retailer and America’s largest company by revenue has started to squeeze suppliers worldwide. Because of the burden of tariffs on Chinese goods, Walmart anticipates a sharp increase in the cost of many items it sells. The company knows that its operating margins, already only 5% of revenue, will shrink further due to an emerging trade war between the world’s two largest nations based on gross domestic product.

According to China-based media, Walmart was summoned to the Ministry of Commerce to discuss the U.S. retailer’s plans to pressure Chinese companies to lower the prices they charge Walmart. “Now, Walmart is not only asking Chinese suppliers to lower prices, but also asking them to do business at a loss,” CCTV reported. It also reported that many of these Chinese suppliers have asked the government to intervene.

Why It Matters

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Sixty percent of Walmart’s products are made in China. China’s supplier prices are critical to keeping its global profit and loss at its current level. The company’s success in the United States has always depended on its being the retailer with the lowest prices. Walmart’s official slogan is “Save Money, Live Better.”

Walmart employs 1.2 million people in the United States. A margin drop raises the problem of whether it can operate at current expense levels. That, at least on paper, puts some of these jobs at risk. If the company does cut jobs, its employees lose purchasing power, which creates another drag on the U.S. economy.

Declining margins also put Walmart’s stock price success at risk. Over the past year, it has been up 44% compared to an increase of only 8% in the S&P 500. The stock has retreated considerably in the past two weeks, almost certainly because of the risk that tariffs will hurt its financials. If Chinese suppliers do not cut what they charge Walmart, the stop price will almost certainly go lower.

You Won’t Believe These Eight Stores Secretly Offering Better Prices Than Walmart

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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