Crocston & New Crocs City (CROX)

By Douglas A. McIntyre Published Nov 21, 9:11AM EST

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This morning Crocs, Inc. (NASDAQ:CROX) announced it will open retail stores in Boston and New York City on Friday, November 23rd, its first East Coast locations.

As an extra incentive to come buy at the stores, Crocs will give away a CD featuring up-and-coming artists to the first 3,000 customers who try on a pair of newly launched YOU by Crocs™ shoes at each location. Crocs already has more than 25 company stores worldwide, but here are the new locations:

The new Boston Crocs retail store is located in the historic Haymarket area at Faneuil Hall.
The New York City Crocs retail store is opening at 270 Columbus Avenue.

Pure play stores like this can be phenomenal successes, and they can be the perfect tell for when a trend is at the end. That may not be the case yet, but it’s days of massively beating and exceeding guidance have been deemed as behind it if you have watched the stock fall from $75.00 to under $40.00 after a meteoric rise. For some reason I am not that impressed here, and with another 3% drop pre-market to $37.36 it doesn’t look like Wall Street is that impressed either.

Jon C. Ogg
November 21, 2007

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.