Like so many other US companies, Burger King (BKC) is looking to China for big growth. The US hamburger chain has about a third of its sales outside the US. It thinks it can move that to 50%. Chief Executive John Chidsey told Reuters the regional drive would help the company rake in half its revenue from non-U.S. markets in four to five years, as the burger chain returns to markets such as Japan which it pulled out of in the 1990s, pummeled by heated competition.
There is that part about being beat up by competition.
Like many other companies that want to seek their fortunes in Asia, BKC may find that the fact that there are a lot of potential customers in China and Japan will not matter.
McDonald’s (MCD) already has all the best street corners, and local fast food chains are all over Asia.
Nice for Burger King to dream, but if wishes were horses all the beggars would ride.
Douglas A. McIntyre
Travel Cards Are Getting Too Good To Ignore (sponsored)
Credit card companies are pulling out all the stops, with the issuers are offering insane travel rewards and perks.
We’re talking huge sign-up bonuses, points on every purchase, and benefits like lounge access, travel credits, and free hotel nights. For travelers, these rewards can add up to thousands of dollars in flights, upgrades, and luxury experiences every year.
It’s like getting paid to travel — and it’s available to qualified borrowers who know where to look.
We’ve rounded up some of the best travel credit cards on the market. Click here to see the list. Don’t miss these offers — they won’t be this good forever.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.