McDonald’s (MCD) and Wal-Mart (WMT) may be the only retailers in the country who are doing extraordinarily well. The reason may be simple. What they sell is cheap and, in the case of MCD, if the food does not kill customers, it will keep them filed up straight through the recession.
In October, global comparable sales rose 8.2%.
U.S. comparable sales increased 5.3% to some extent to the continued popularity of McDonald’s Monopoly game. What a way to sell food.
In Europe, strong performance in the U.K., France and Russia and positive results in nearly all other markets drove a comparable sales increase of 9.8%. Monopoly may not sell in Europe but inexpensive hamburgers do.
Comparable sales were up 11.5% in Asia/Pacific, Middle East and Africa.
Douglas A. McIntyre
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