Whole Foods: Trouble & Value Both (WFMI, KR)

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By Douglas A. McIntyre Updated Published
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Whole_foods_logoWhole Foods Market, Inc. (NASDAQ: WFMI) is in an interesting spot right now.  The company’s growth has peaked for now due to the economy and a curtailing of expansion plans.  It also has some issues with its already-completed Wild Oats merger.  The company also sits in a spot of the economy where it could be vulnerable to margin pressures.  But there are some merits to WFMI as well now that the stock has come so far down.

The organic and high-end grocer lost a bid on Friday at the CircuitCourt of Appeals for the District of Columbia to review an appealscourt decision that threw into question the legality of its alreadycompleted merger with former rival Wild Oats.  Let’s forget about theramifications here for a moment and pretend that the merger falls apart.  It was not really a fair merger for the consumer,but it was completed and if this merger gets broken up then there aremany others that should be broken up as well. 

The other issue is that economy is in shambles and a court ruling ofthis sort might arguably hurt the company badly.  What if Friday’s closing price of $8.19and an intra-day low of $7.04 before the end of day rally was pricing inthe worst case scenario? 

We still argue that the market is currently unable or unwilling toprice almost anything in, but share prices are back under the lows ofMarch 2001 and are now flirting with 1999 lows.  If the stock dropsmuch more it will be back to 1995 to 1997 levels. 

We have noted over and over in the past how Kroger (NYSE: KR) hasmanaged to pull away customers from Whole Foods byoffering many competing goods or exact goods at not so "whole paycheck"prices.  This may keep price pressure on at Whole Foods and thereforeaffects its margins.  That was a longer-term issue which may not seethe same sort of leaps and bounds ahead.  But what is amazing is thatWhole Foods sales have not fallen off the proverbial cliff.  We could make the case that sales there should be off 15% to 20%or more, but that has not happened. 

And the value case here is a compelling one.  If the company comesanywhere near its projections with essentially flat sales, then thestock trades well under 10-times forward earnings.  And the growthstory is different than at traditional grocery stores.  As the economyeventually picks back up, Whole Foods should have a spring-loadedearnings benefit associated with it.  That recent $425 millioninvestment from Leonard Green & Partners, L.P. isn’t exactly a badendorsement either.

This was part our "Under $10 Stocks"newsletter which went out this weekend.  We also saw later on thatBarron’s made a value case here with one fund manager saying that innormal times this stock sale would be beyond the bottom.  At currentprices for investors who can slowly build positions for the long-termand who are not trading for the next hour’s move, we agree.

Jon C. Ogg 
November 24, 2008

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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