Coca-Cola (KO) has decided to market its flagship product as a way for people beaten down by the recession to feel better about themselves and the world around them.
The soft drink company is launching a new advertising campaign that makes Coke seem like a sorcerer’s brew to cure all of life’s problems.
According to The Wall Street Journal, new ads will employ optimism to sell Coke. "In a tough economy, the stakes are even higher for Coke to maintain its image as a beacon of comfort and optimism."
And, why not? Drinking Coke is cheap and, except for the sugar crash that comes when the effects of downing a can of soda have worn off, it stimulates the system. The load of calories should not cause a concern, as long as people are not sedentary.
Other than that, Coke is just fine.
Douglas A. McIntyre
Credit Card Companies Are Doing Something Nuts
Credit card companies are at war. The biggest issuers are handing out free rewards and benefits to win the best customers.
It’s possible to find cards paying unlimited 1.5%, 2%, and even more today. That’s free money for qualified borrowers, and the type of thing that would be crazy to pass up. Those rewards can add up to thousands of dollars every year in free money, and include other benefits as well.
We’ve assembled some of the best credit cards for users today. Don’t miss these offers because they won’t be this good forever.
Flywheel Publishing has partnered with CardRatings for our coverage of credit card products. Flywheel Publishing and CardRatings may receive a commission from card issuers.
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