Coca-Cola (KO) has decided to market its flagship product as a way for people beaten down by the recession to feel better about themselves and the world around them.
The soft drink company is launching a new advertising campaign that makes Coke seem like a sorcerer’s brew to cure all of life’s problems.
According to The Wall Street Journal, new ads will employ optimism to sell Coke. "In a tough economy, the stakes are even higher for Coke to maintain its image as a beacon of comfort and optimism."
And, why not? Drinking Coke is cheap and, except for the sugar crash that comes when the effects of downing a can of soda have worn off, it stimulates the system. The load of calories should not cause a concern, as long as people are not sedentary.
Other than that, Coke is just fine.
Douglas A. McIntyre
The Average American Has No Idea How Much Money You Can Make Today (Sponsor)
The last few years made people forget how much banks and CD’s can pay. Meanwhile, interest rates have spiked and many can afford to pay you much more, but most are keeping yields low and hoping you won’t notice.
But there is good news. To win qualified customers, some accounts are paying almost 10x the national average! That’s an incredible way to keep your money safe and earn more at the same time. Our top pick for high yield savings accounts includes other benefits as well. You can earn up to 3.80% with a Checking & Savings Account today Sign up and get up to $300 with direct deposit. No account fees. FDIC Insured.
Click here to see how much more you could be earning on your savings today. It takes just a few minutes to open an account to make your money work for you.
Our top pick for high yield savings accounts includes other benefits as well. You can earn up to 4.00% with a Checking & Savings Account from Sofi. Sign up and get up to $300 with direct deposit. No account fees. FDIC Insured.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.