The 24/7 Wall St.-The Channel Checkers Survey: Cheap Brands Selling At Wal-Mart (WMT)

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By Douglas A. McIntyre Updated Published
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Over the past week, we surveyed Walmart (WMT) stores to gauge trends at the largest bix box chain in the U.S.  We asked the following questions:

1. How is business this month? 
2. Do you have any excess inventory or products that will go on sale soon? 
3. Do you believe that the weak housing market and economy are hurting business at your store?
4. What is the top selling brand of women’s clothes right now?

• 60% of respondents said business was “above average”, 23% said business was average while 17% said business was “very strong”.
• 57% of respondents said they did not have any excess inventory. 43% of respondents said they did have excess inventory that would be put on sale soon, with no specific item being highlighted.
• 33% of respondents though housing and economic issues were hurting sales, well below previous surveys.
• Faded Glory, a Walmart store brand, was seen as the top selling brand of women’s clothing according to 50% of respondents.  10 said that Levi’s was the top brand.

Conclusion :  Walmart stores business looks healthy  with low levels of inventory, and low levels of concern by employees about larger macro issues such as housing and the economy. Lower end brands seems to be selling well such as Faded Glory and Levi’s.

For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or [email protected]

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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