Online Jewelry Sales Heating Up? (NILE)

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By Douglas A. McIntyre Updated Published
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Generally speaking, it takes one significant analyst call to move a stock 10%.  Yet today, that is exactly what we are seeing in shares of Blue Nile Inc. (NASDAQ: NILE).  Citigroup raised its rating on the online jewelry leader to Buy from Hold this morning.  But where this gets interesting is determining how much better the business is doing.

Citi does maintain from the start that Blue Nile’s fundamentals are improving, and it also noted that Wall Street estimates for the second quarter are reasonable.  Before considering this upgrade, the Thomson Reuters estimates are $0.19 EPS and $67.89 million for this last quarter, and $0.79 EPS and $284.15 million in revenues for the year.  With a $42 share price and a $612 million market cap, that puts the online jewelry retailer’s forward valuations at roughly 50-times earnings and 2.15-times revenues.

One of the benefits here is polished diamond prices being lower by more than 10% from last year’s Q2 period.  Citi’s Mark Mahaney believes that this will give it plenty of room to protect margins at a time when the jewelry industry is consolidating.

Mahaney is also looking for the company to be able to have higher customer conversions, particularly as 90% of its sales involve diamonds.  The other boost will come from the online migration now that the consumer is becoming more comfortable buying online.

Before Mahaney’s upgrade, this one had pulled back some 25% since June’s highs.  But this $42.00+ price compares to a 52-week range of $18.34 to $52.50.  While a 20% to 25% pullback since June’s highs sounds solid, many are going to have a hard time stomaching the earnings ratios.

One issue we would chalk up to part of today’s gains is the large short interest.  We show 4.465 million as the last short interest.  That is close to one-third of its float and is roughly 20-days worth of volume.

While the earnings multiple seems hard to stomach, it was just last week that William Blair raised its rating to an ‘Outperform’ rating.

JON C. OGG
JULY 14, 2009

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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