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Retail

Amazon (AMZN) Extends Its Lead As Top Holiday Commerce Site

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By Douglas A. McIntyre Updated Published
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Measurements from online research site Experian Hitwise show that Amazon (NASDAQ:AMZN) has been the most visited e-commerce site during the holiday shopping season since 2006. It is in the process of extending that lead and its dominance of the category.

Hitwise reports that visits to the top 500 e-commerce sites actually dropped 9% this “Cyber Monday” compared with the same day last year.

Over 15.5% of the visits to those 500 sites were to Amazon.com. Walmart.com (NYSE:WMT) followed with 9.5%. The next three sites were Target (NYSE:TGT) which had 5.1% of visits, Best Buy (NYSE:BBY) with 3.6%, and JC Penney (NYSE:JCP) with 2.6%.

The data shows once again how a few companies dominate online shopping and how small the prospects are for their competition. Visits to Kohls’ website were only1.5% of total traffic to the top 500 sites. Visits to the Macy’s (NYSE:M) site were less that 1.4%. Large retail operations including Nordstrom (NYSE:JWM) and Gap (NYSE:GPS) did not make the list at all.

If online shopping is critical to the fate of the largest retailers in the US, some of them are already in trouble this year.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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