Retail

Green Mountain Chairman Sold $66 Million in Shares Just Ahead of Dip (GMCR, SBUX)

Thinkstock
On March 8th, Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) announced that Starbucks Corp. (NASDAQ: SBUX) would be making a single-cup coffee machine to compete with Green Mountain’s Keurig system. Shares of Green Mountain plunged to below $53 on March 9th.

A month earlier, on February 15th, Green Mountain’s founder and chairman Robert Stiller sold 500,000 shares at $65.94/share. On February he sold another 500,000 shares at $66.68. Good timing or trading on inside information? If Stiller had waited until March 9th, his take would have dropped to around $53 million. Stiller remains Green Mountain’s largest shareholder, with 13.4 million shares (about 8.7% of shares outstanding).

There has been no announcement of a formal investigation, but Bloomberg News cites a Securities and Exchange Commission official who said only, “If he has inside information, he has to withdraw from the market.”

Green Mountain loses patent protection on its Keurig system later this year, and the competition in the single-cup coffee brewing business is going to heat up considerably with a new machine from Starbucks.

Get Ready To Retire (Sponsored)

Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less.

Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.

Here’s how it works:
1. Answer SmartAsset advisor match quiz
2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles.
3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future

Get started right here.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.