Annie’s… Anatomy of a Hot IPO (BNNY)

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By Jon C. Ogg Updated Published
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Annie’s Inc (NYSE: BNNY) was already going to be a hot IPO, but somehow this one went up, up, and away in the category of “hot IPOs” in its debut.  After two price hikes to the IPO range, this organic foods company saw its shares rise more than 60% in its debut.

The organic food products company saw its shares rise to over $32.00 after a $19.000 share price.  Part of the issue is that only 5 million shares were sold in the IPO and that came to a gross amount of $95 million shares.

Earlier this week the range was raised to $16 to $18 from a prior range of $14 to $16.  The $19 price was impressive as is, but $32.00 in the after-market is almost astounding.  You can bet that the overallotment option was already exercised by the lead underwriters of J.P. Morgan and Credit Suisse.

Annie’s revenue rose 23% in 2011 to $117.6 million, while its earnings rose over 200% to about $20.2 million.

At 10:26 AM EST we have seen 3.8 million shares trade hands and the last price was now north of $32.00.

JON C. OGG

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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