iPhone 5 Users Find Apple Maps Glitchy

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By Trey Thoelcke Published
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As Apple Inc. (NASDAQ: AAPL) launches its new iPhone 5 without its traditional partnership with Google Maps, the future of the search engine’s software has dimmed. Google Inc. (NASDAQ: GOOG) has never quite explained why its Maps operation is a good business, at least from a sales and profits standpoint. In that way, Maps joins Android and all of Google’s other nonsearch products.

It has been several weeks since it became clear that Apple had its own map product. However, Apple’s move could backfire. Early evaluations of its map technology have been almost universally poor. The New York Times writes:

On Wednesday, Apple released a software update for the iPhone that, among other changes, replaces the Google maps that have been on the phone since 2007 with Apple’s own maps. So far the feedback from reviewers and early adopters of the new software is that it is attractive but suffers from holes and glitches.

For example, some have found that searches for an in-town destination can pull up an entirely different city, and there is no built-in information about public transportation.

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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