Target to Expand Holiday Shopping Hours Too

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By Trey Thoelcke Published
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Target Corp. (NYSE: TGT) has announced plans to open its stores for Black Friday sales at 9 p.m. on Thanksgiving, Nov. 22, in an effort to offer extended hours during the holiday season.

The company said:

We heard from our guests that they look forward to kicking off their holiday shopping with deal-hunting on Thanksgiving night. Opening at 9 p.m. gives Target’s Black Friday guests a more convenient way to create an after-dinner shopping event that the entire family can enjoy.

Additional “doorbuster” deals will begin at 4 a.m. on Friday, Nov. 23, and holders of the Target REDcard will have early access to select Black Friday sale items at Target.com.

Last week, competitor Wal-Mart Stores Inc. (NYSE: WMT) said that it would be kicking off its in-store specials at 8 p.m. on Thanksgiving Day. That is to be followed by a big electronics event at 10 p.m., and stores would open at 5 a.m. on Friday, Nov. 23.

Target was one of the retailers expected to follow Walmart’s lead in expanding holiday shopping hours. But weaker retailers, such as Best Buy Co. Inc. (NYSE: BBY) and the Sears and Kmart units of Sears Holdings Corp. (NASDAQ: SHLD) could see their margins damaged by such moves.

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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