Amazon Leads in Record Online Black Friday Sales

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By Trey Thoelcke Published
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Research firm Comscore announced two pieces of data. The first is that Black Friday e-commerce sales rose about $1 billion for the first time ever — to $1.042 billion. The other was that Cyber Monday sales could be as high as $1.5 billion.

Lost in the flurry of press releases was information about the most visited sites, particularly changes from the same period last year. Comscore announced:

Amazon ranked as the most visited online retail site on Black Friday while also posting the highest year-over-year visitor growth rate among the top five retailers.

Most analysts would have expected that, given Amazon.com Inc.’s (NASDAQ: AMZN) overall dominance of the market. In terms of growth, the other sites on the Comscore list are traditionally among the most visited all year long — Wal-Mart Stores Inc. (NYSE: WMT), Target Corp. (NYSE: TGT) and Apple Inc. (NASDAQ: AAPL). The one pleasant surprise on the list, at least for its investors, was Best Buy Co. Inc. (NYSE: BBY). The nation’s largest consumer electronics firm has been trying to show its e-commerce model can work and that the company will not be trampled by Amazon.

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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