McDonald’s Corp. (NYSE: MCD) and Starbucks Corp. (NASDAQ: SBUX) must be breathing a bit easier following last week’s ruling, even though a claim as subjective as which coffee is best was never really a threat to be awarded. The Boston Beer Co. Inc. (NYSE: SAM) once tried to get a trademark for “Best Beer in America” and the PTO didn’t buy that claim either.
A Dunkin’ spokesperson said:
As a company with a more than 60-year heritage that is proud to be an American icon, Dunkin’ Donuts sells more than 1.5 billion cups of hot and iced coffee globally every year. We are simply going through the trademark process.
That sounds like the company will keep trying to trademark its claim.
Paul Ausick
Get Ready To Retire (Sponsored)
Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less.
Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.
Here’s how it works:
1. Answer SmartAsset advisor match quiz
2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles.
3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future
Get started right here.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
