J.C. Penney, Macy’s Head Back to Court

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By Paul Ausick Updated Published
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courtesy J.C. Penney Co. Inc.
Retailers J.C. Penney Co. Inc. (NYSE: JCP) and Macy’s Inc. (NYSE: M) are expected to resume their courtroom battle today following a month-long, court-ordered mediation period that apparently failed to produce a result.

Macy’s filed suit against J.C. Penney following the latter’s announcement in December that it had signed a deal with Martha Stewart Living Omnimedia Inc. (NYSE: MSO) to include a Martha Stewart-branded shop inside J.C. Penney stores. Macy’s, which already had what it believes to be an exclusive deal with Martha Stewart, lost no time in getting into court.

J.C. Penney agreed to hold off on its plans to sell certain Stewart-branded items like bedding and cookware, at least until today.

The trial has been in recess for a month, and a Macy’s spokesman told Reuters that the trial would reconvene today.

J.C. Penney opened its new in-store boutique shops in about 500 stores last week.

J.C. Penney’s stock rose as much as near 6% on Friday, before closing up about 2.5% to $15.45, in a 52-week range of $14.10 to $36.89.

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About the Author Paul Ausick →

Paul Ausick has been writing for a673b.bigscoots-temp.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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