While J.C. Penney (NYSE: JCP) and Walmart (NYSE: WMT) have run ads in newspapers and online around the country to get shoppers through their doors in a desperate attempt to take market share from one another during what has promises to be a mediocre holiday season, the executives at Amazon (NASDAQ: AMZN) have posted their Thanksgiving and Black Friday specials online. The huge traffic to Amazon.com and emails to existing customers will be their path to holiday revenue. And, one of the most powerful inducements they have is items priced under $1.

Among these products are one Pack of “Shocking Gum, Funny Shock Gag (Random Color)” for $.97 which is much less than gum bought in a store. For people with nothing to read, for $.99 for Kindle owners, “1st Chance” by Elizabeth Nelson. How can Amazon sell used versions of 1-25 Dot-to-Dots (A Get Ready Book, Ages 4-6) for $.01. Shipping must be extra. Used versions of “Butterfly Notebook” by Sovak also cost only $.01.  Also for children, for free,  “4 Pics 1 Word Puzzle by Epic Pixel”.

Among the other less than $1 deals are those special for people who subscribe to the Amazon Prime service for $79 a year. Perhaps the best deal is for “Betas Season 1” in HD which is free.

Some people cannot afford an Apple (NASDAQ: AAPL) iPad, but Amazon has a deal for them anyway. For only $.99, “Hard Case Cover for iPod Touch 4” by One Direction. Maybe next year some of these customers can afford the tablet itself.

Finally, for people who have a stereo but no wires, the “Hosa CMP159 Stereo Breakout, 3.5 mm TRS to Dual 1/4 in TS, 10-Feet” by Hosa.

Why waste gas and go out into the cold to brave thousand of people in malls where parking is scares, when at Amazon, many items are almost free.

 

 

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