Selling a $710 Honda on eBay

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By Douglas A. McIntyre Updated Published
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To find out how wide the range of products and services available on eBay is, turn to the auto section. The owner of a Honda Accord EX 1999 model offers the car for $710. Although some people are worried that eBay Inc.’s (NASDAQ: EBAY) expansion is over, this single offering indicates it may be otherwise.

eBay’s growth has slowed, but not by much compared to other e-commerce companies. In the most recent quarter, it had 153 million active accounts. That was up from 135 million in the same period a year ago. Gross merchandise volume reached $20 billion, up from $18 billion in the same period the year before — an unimpressive showing. While eBay has decided to break off its PayPal unit, its core business merchandise business has not stalled entirely.

That bring us around to whether the eBay model can be maintained with ongoing success in future quarters. The $710 car is clearly not at the core of eBay’s success, even if it is a measure of diversity. The meat of eBay’s sales comes from PCs, clothing, consumer electronics, toys and home and garden goods.

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But back to the car. For a vehicle in fairly poor shape, the Accord has five bidders, which seems extraordinary. Its condition is described as:

1999 Honda Accord EX for sale — very solid car that just needs a few repairs. The passenger’s side door needs a new window motor.

Five bidders for an obscure and basically worthless car. Where did they come from? Well, the car auction section of eBay must receive very heavy traffic. Cars for sale include a $65,000 Ferrari, an $82,000 Maserati and a $149,000 Bentley. At the other end of the spectrum, people can bid on a $750 Pontiac Fiero made in 1984. However, the Fiero has no bidders, which means the eBay system may be extraordinary, but it cannot draw bidders for every product or service someone has to sell.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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