Retail
More Than a Third of Americans Will Be Shopping This Saturday
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The Walmart-commissioned survey was conducted in several markets across the United States on Saturday, December 13, as customers waited in line to have pictures taken with Santa. The survey polled more than 2,200 customers ages 18 to 65, of which 41% were male and 59% were female.
Some interesting tidbits from the survey:
Cities with the highest percentage of last-minute shoppers were Sioux City, Iowa, (47%); Indianapolis (34%); Albuquerque, N.M., (33%); San Antonio (31%); and Fayetteville, N.C. (23%).
Cities where the highest percentage of those surveyed plan to be out shopping on Super Saturday are Las Vegas (76%); Phoenix (62%); Kansas City, Mo., (62%); Columbus, Ohio, (62%); and Houston (59%).
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