Is GameStop Paying Too Much for Geeknet?

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By Chris Lange Published
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Multiple companies can sniff out a good target for an acquisition, and sometimes this can result in bidding wars, in which the price being paid might not be the price deserved. GameStop Corp. (NYSE: GME) found itself in a bidding war against Hot Topic for Geeknet Inc. (NASDAQ: GKNT). Despite GameStop winning the bidding war, the real winner in this transaction turned out to be Geeknet.

Both companies announced together that they have entered into a definitive agreement in which GameStop will acquire all the outstanding shares of Geeknet common stock. The transaction has been approved by the board of directors of both companies and will be completed by means of a tender offer.

Under the terms of the transaction, GameStop will purchase Geeknet shares for $20.00 per share in cash. This values the transaction at $140 million, which also includes $37 million in cash and cash equivalents on Geeknet’s balance sheet as of March 31, 2015.

Paul Raines, CEO of GameStop, commented on the acquisition:

This acquisition creates value to all stakeholders involved. The addition of Geeknet is an important expansion of our global multichannel platform and we are excited to leverage their product development expertise to broaden our product offering in the fast-growing collectibles category and deepen relationships with our existing customer base.

However there is a question: Did GameStop overpay for Geeknet?

Previously, Hot Topic and Geeknet had a definitive agreement for $17.50 per share, or a total value of roughly $117 million. Geeknet accepted the offer but later rescinded in favor of GameStop’s offer, seeing it as a “superior proposal.” Geeknet will also pay Hot Topic a termination fee for this trouble.

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During this time, shares of Geeknet jumped from its close of $7.90 on May 22, to the current price level, an increase of about 150%. Prior to the prices jumping (May 22 and on), the highest that the share price had been in the past 52-weeks was $14.15 back in May of 2014.

Geeknet stock also has a consensus analyst price target of $15, 25% below what GameStop is paying.

Shares of Geeknet were up only 0.3% at $19.84, having already priced in this offer over the past two weeks. The stock has a 52-week trading range of $6.92 to $19.92.

Shares of GameStop were up 1.2% at $43.98 Tuesday afternoon. The consensus price target is $46.73 and the 52-week trading range is $31.69 to $46.59.

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About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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