Amazon Offers Super Bowl Deals on Prime Now

By Douglas A. McIntyre Updated Jan 13, 1:51PM EST · Published Feb 1, 6:55AM EST

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Amazon.com Inc. (NASDAQ: AMZN) has joined the army of retailers that have launched special sales as part of the lead up to Super Bowl 50. The e-commerce giant’s management decided to focus on discounts for a relatively new service it calls “Prime Now.” The service has been set up as a combination of the traditional Prime benefits, which include access to a board list of streaming video titles and free delivery of packages. Prime Now adds rapid delivery of products, which can take as little as two hours.

The Prime Now Super Bowl promotion includes a $10 discount to the normal price. Only first-time customers get the discount. The $10 offer only applies to a small number of products and services. For the Super Bowl, these are mostly food and, not surprisingly, Amazon’s own electronics.

Amazon needs something to act as a counter to deep discounts offered by Best Buy Co. Inc. (NYSE: BBY) for Super Bowl Sunday. The Best Buy promotions focus on items much more expensive than an Amazon Prime Now deal. Best Buy pushes HDTV products, some of which have prices as high as $1,999 for a Samsung 65″ LED screen. Customers can pick up the TV at stores, for free, which does not seem like a very good deal.
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Investors’ worry about these discounts across many retailers focuses on whether they lose the retailer’s money and might be part of a way to build loyalty with consumers. Super Bowl Sunday may bring in customers who leave once the game has ended.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.