Does Gap Need to Close More Stores?

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By Douglas A. McIntyre Updated Published
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Does Gap Need to Close More Stores?

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It has been a season of retail store closings. Macy’s Inc. (NYSE: M) has shuttered locations, beaten-up Sears Holdings Corp. (NASDAQ: SHLD) will close more, and Kohl’s Corp. (NYSE: KSS) announced 18 locations too. Gap Inc. (NYSE: GPS) has been closing stores for several years. Based on its recent earnings, the process should not be over.

Gap announced that in the 13 weeks that ended January 30, revenue was $4.38 billion, down from $4.71 billion the year before. Net income fell to $214 million from $319 million over the same period. In the quarter, comparable store sales dropped 7%, in contrast to a 2% increase in the same period of 2014.

The comparable store sales were uneven. Gap Global’s fell 6%. Old Navy Global’s were flat. Banana Republic Global’s fell 10%. The bulk of Banana Republic’s stores are in North America, where the store count dropped by six locations to 612. At the rate of the unit’s sales decline, Gap management will need to consider culling stores in 2016 as the trend continues.
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Like all other retailers, Gap needs to get more of its revenue online, which should have a cost advantage over brick-and-mortar locations. Banana Republic needs to get there more rapidly.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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