Will Online Grocery Sales Cripple Kroger and Safeway?

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By Douglas A. McIntyre Updated Published
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Will Online Grocery Sales Cripple Kroger and Safeway?

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Could there be a shift from brick-and-mortar shopping to e-commerce in the grocery industry as occurred in consumer electronics and department stores? If so, large grocery retailers like Kroger Co. (NYSE: KR) and Safeway, a subsidiary of privately owned Albertsons, are in deep trouble. New research shows that 20% of all grocery sales will be handled online by 2025. That figure equates to $100 billion.

Amazon.com Inc. (NASDAQ: AMZN) has so badly fractured traditional retail that several of the companies are on the ropes financially. At the top of this list are retailers like Sears Holdings Corp. (NASDAQ: SHLD) and Macy’s Inc. (NYSE: M). Each has closed scores of stores and has posted several quarters of same-store sales attrition.

FMI and Nielsen released a report titled “Grocery Is the Next Big Retail Sector Re-Shaped by Digital.”

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The most vulnerable companies are large grocery chains. Wal-Mart Stores Inc. (NYSE: WMT) is near the top of this list, although it is not a pure play in the industry. Over half of the revenue Wal-Mart generates in the United States is from grocery goods. As Amazon has battered it in traditional department store markets, its grocery business is about to come under siege.

The two other grocery chains with the largest exposure are Kroger and Safeway. The former had sales of $103 billion in 2015, according to the National Retail Federation. The company has 2,796 stores in 35 states, according to its public filing. Safeway, the second largest grocery chain, claims it has 1,300 locations:

There are now over 1,300 Safeway stores across the US. These include 266 Safeway stores in Northern California and Hawaii, 273 Vons stores in Southern California and Nevada, 107 Randalls and Tom Thumb stores in Texas, as well as 28 Carrs stores in Alaska.

Safeway’s revenue was $67 billion in 2015.

The grocery business is about to get ugly.
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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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