Cyber Monday Desktop Online Sales Reach $3.4 Billion

Online Cyber Monday sales from U.S. desktop and laptop computers totaled $3.36 billion, up 26% year over year and a new sales record. Cyber Monday also marked the first day ever that online sales in the United States topped $3 billion.

For the five-day holiday weekend from Thanksgiving Day through Cyber Monday, online sales generated from desktops and laptops totaled $10.21 billion, up 21% year over year. The total number of Cyber Monday online shoppers (including those using mobile devices) surpassed by 11 million Black Friday’s total.

The data were reported Wednesday by comScore.

Andrew Lipsman, comScore senior vice-president of marketing and insights, said:

Every year it seems there’s talk of the big promotional days becoming less important as promotions get extended across so much of the season, but the data suggest the exact opposite – that the biggest promotional days are only getting more important with time. Online retailers have conditioned consumers to be very responsive to the deals on Black Friday and Cyber Monday, which is why they have consistently shown above-average growth rates year after year.

Other highlights from Cyber Monday shopping included:

• 140 million Americans visited an online store, with 77 million visits from desktop and laptop users, 103 million visits from mobile device users, and 40 million who used both.
• The most visited site was Amazon.com followed by Walmart and eBay.
• Apparel and accessories accounted for nearly $900 million in sales to top all product categories; consumer electronics and computer hardware finished at second and third.
• Households with annual income of $100,000 or more accounted for 44% of desktop spending.