Retail

L Brands Builds Momentum With November Sales

Chris Lange

Published: November 30, 2017 11:40 am

Last Updated: January 12, 2020 5:53 am

With Christmas just around the corner and Black Friday already in the bag, holiday shopping is picking up. And this is especially true at L Brands Inc. (NYSE: LB), which recently reported its November sales.

For the four weeks ended November 25, 2017, the company reported net sales of $1.267 billion, an increase of 2%, compared to net sales of $1.246 billion for the four weeks ended November 26, 2016.

Although net sales were up, comparable sales were facing some difficultly, decreasing 1%.

For November, the exit of the swim and apparel categories had a negative impact of about 1% for both total company and Victoria’s Secret comparable sales.

As for the broader picture, L Brands reported net sales of $9.077 billion for the 43 weeks ended November 25, a decrease of 3% compared to net sales of $9.331 billion for the same period in 2016. Comparable sales decreased 6% for the period.

Year to date, the exit of the swim and apparel categories had a negative impact of about 4% and 6% to total company and Victoria’s Secret comparable sales, respectively.

Here’s what a few analysts recently said about L Brands:

• B Riley reiterated a Buy rating with a $58 price target.
• Telsey Advisory Group reiterated an Outperform rating.
• Robert Baird has a Hold rating with a $48 price target.
• Buckingham Research has a Neutral rating with a $50 price target.

Excluding Thursday’s move, L Brands had underperformed the market, with the stock down 20% year to date. However, over the past quarter the stock is actually up roughly 45%.

Shares of L Brands were last seen up about 6% at $55.81, with a consensus analyst price target of $48.96 and a 52-week range of $35.00 to $75.50.