How Amazon Is Breaking Into Small Business

By Chris Lange Updated Jan 11, 5:48PM EST · Published Sep 17, 11:25AM EDT

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How Amazon Is Breaking Into Small Business — © Wikimedia Commons

Amazon.com Inc. (NASDAQ: AMZN) shares dipped on Monday after it was announced that the e-commerce empire was opening a new store for customers to shop exclusively from U.S. small and medium-sized businesses selling on Amazon.

This new “Amazon Storefronts” allows customers to shop a curated collection of over 1 million products and deals from nearly 20,000 U.S. small and medium-sized businesses, as well as learn more about profiled businesses through featured videos and stories.

Amazon launched the new store to offer customers an easy way to buy from small and medium-sized businesses in all 50 states through the convenient and trusted Amazon experience. Amazon Storefronts features a variety of product categories including Back to School, Halloween, Home, Kitchen, Pet Supplies and Books.

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Nicholas Denissen, Vice President at Amazon, commented:

We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high quality products from American businesses from all across the country. Amazon first invited businesses to sell on Amazon nearly two decades ago, and today, small and medium-sized businesses are a vital part of Amazon’s large selection and commitment to customers. We’re championing their success with this new store and a national advertising campaign featuring a successful Michigan business selling on Amazon to customers across the U.S. and worldwide.

Shares of Amazon were last seen down about 3% at $1,910.60, with a consensus analyst price target of $2,133.12 and a 52-week trading range of $931.75 to $2,050.50.

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About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.