Victoria’s Secret Fashion Show May Never Be on TV Again

By Douglas A. McIntyre Updated Jan 6, 4:45AM EST · Published May 11, 8:25AM EDT

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Victoria’s Secret Fashion Show May Never Be on TV Again — © Thinkstock

The Victoria’s Secret Fashion Show, a parade of lingerie and famous models first televised in 1995, may never be on TV again. Management of the brand’s parent L Brands Inc. (NYSE: LB) thinks the network TV may no longer be the right place for the extravaganza.

The fashion show has been on both CBS and ABC. It has been held in Miami, Shanghai, Los Angeles, Cannes, Paris and London. The models who grace the event have become known as Victoria’s Secret Angels, and some are among the most famous models of all time. Well-known actresses and other celebrities also participate.

Victoria’s Secret helped bring sexy lingerie to the masses. Started in 1977, it eventually grew to have hundreds of stores. More recently, however, sales have dropped substantially.

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In a memo obtained by CNBC, the head of L Brands, Les Wexner, wrote:

Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit. In 2019 and beyond, we’re focusing on developing exciting and dynamic content and a new kind of event – delivered to our customers on platforms that she’s glued to … and in ways that will push the boundaries of fashion in the global digital age. I’ve never been more excited about the power of this brand and where it’s going … [Victoria’s Secret CEO] John [Mehas] and team are re-birthing the brand.

Since Wexner has been accused of ruining the brand, his shareholders should hope he has not made a wrong decision again.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.