Add Urban Outfitters to List of Retailers Hurt by Holiday Sales

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By Chris Lange Updated Published
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Add Urban Outfitters to List of Retailers Hurt by Holiday Sales

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Urban Outfitters Inc. (NASDAQ: URBN | URBN Price Prediction) joins the growing list of retailers that are on the decline after announcing their holiday sales. We have already seen the same reaction from J.C. Penney, Kohl’s, Macy’s and more, as it seems more consumers are shopping online now.

Total company net sales for the two months ended December 31, 2019, increased 2.9% over the same period last year. Comparable Retail segment net sales increased 3%, driven by growth in the digital channel, partially offset by negative retail store sales.

By brand, comparable Retail segment net sales increased 8% at Free People and 5% at the Anthropologie Group and decreased 1% at Urban Outfitters.

Total Retail segment net sales increased 3%. Free People’s exceptional Retail segment performance was driven by strong, full price sales, as the brand was less promotional during the holiday season.

Anthropologie and Urban Outfitters businesses were driven in part by increased promotional activity in apparel, which will put greater pressure on our fourth-quarter gross profit margin than originally anticipated.

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Wholesale segment net sales decreased 9% due to an 11% decrease in Free People, which was greater than projected. Lastly, in order to meet customer delivery expectations, the company spent more on delivery and logistics expenses than originally planned.

Shares of Urban Outfitters traded down over 5% on Friday to $26.12, in a 52-week range of $19.63 to $34.24. The consensus price target is $27.63.

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Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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