Macy’s Still Hasn’t Recovered. Will It Be Another Retailer to Go Under?

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By Douglas A. McIntyre Published
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Macy’s Still Hasn’t Recovered. Will It Be Another Retailer to Go Under?

© Macy's, Inc.

The COVID-19 pandemic has badly hurt Macy’s Inc. (NYSE: M | M Price Prediction) revenue. It also caused the company to bolster its balance sheet. However, just as it started to open stores, COVID-19 began a rapid spread across the United States. Macy’s prospects are in deep danger again.

Macy’s stock sold down 60% when the pandemic initially caused most retailers to close some, if not all, of their stores. Other challenges to brick-and-mortar retailers have pushed it down over 75% in the past two years. A lingering opinion long before the pandemic was that Macy’s would become the next J.C. Penney or Sears. Rivals like Lord & Taylor have filed for Chapter 11 in the past two months.

Macy’s is a national retailer with about 600 Macy’s stores and another 55 that carry the Bloomingdales brand.

In early July, Macy’s said it would reopen most of its stores. A great deal of financial damage already had begun. In the most recent quarter, revenue was $3.0 billion, down from $5.5 billion in the same period a year ago. It posted a net loss of $3.5 billion, compared to a profit of $136 million in the year-ago period.

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Macy’s has raised $4.5 billion. If the pandemic causes a national shut down of retailers again, that sum, although large, may not be enough. This is particularly true if its stores are shut down for months. Macy’s stock hints at that risk. Its market cap has dropped to $2 billion, for a company that did $25 billion in revenue last year.

It would be a mistake to believe that the shoring up of Macy’s balance sheet will ensure it can make it through the pandemic. The spread could go on and get worse into fall and winter. Macy’s must have at least some store sales to keep it alive.
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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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