Amazon Should Bring Back Bezos as CEO

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By Douglas A. McIntyre Published
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Amazon Should Bring Back Bezos as CEO

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Billionaire founder and long-time Amazon.com Inc. (NASDAQ: AMZN | AMZN Price Prediction) CEO Jeff Bezos handed over the chief executive job to Andrew Jassy on July 5, 2021. Jassy ran the wildly successful Amazon Web Services before that. His tenure running Amazon has been such a failure that Bezos should return, as founders occasionally do when their companies get into deep trouble.

Bezos is often seen in the company of other rich people, and usually with his girlfriend, Lauren Sanchez. He has transformed himself from an executive known for working beyond the capacity of most people to a man who has decided to enjoy his time off.

In the past year, Amazon’s stock has dropped a gut-wrenching 47%, which means almost $700 billion of its market cap is gone. Over the period, the fall-off has been relentlessly downward.

Amazon’s results for the most recently reported quarter were mediocre, but its forecast was dismal and its share price plunged. Management said its growth pace for the balance of the year could be the worst in two decades. The New York Times reported that “Amazon projected that sales might slow to as low as 2 percent in the current quarter, which includes the vital holiday shopping season.” The retail industry is expected to do better than that in the final quarter of this year.
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Revenue in the third quarter rose 15% to $127 billion. However, operating income dropped to $2.5 billion from $4.9 billion in the same quarter of last year. North American sales were a healthy $78.8 billion, but the division made a meager $880 million. The international operation lost $2.5 billion on revenue of $27.7 billion.
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It is not uncommon for large companies to bring back founders or CEOs who once had successful tenures. Starbucks, which is headquartered in Seattle near Amazon’s corporate offices, recently brought back on-again, off-again CEO Howard Schultz. The coffee company recently announced robust earnings. Comparable store sales rose 7%. Revenue rose 3% to $8.4 billion. However, the quarter a year ago had 14 weeks, while this year it was only 13 weeks.
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There is no single reason founders can run their companies better than professional managers. Jassy did have experience running Amazon’s e-commerce operations, which are the largest share of its revenue. While AWS is successful, it is not enough of an engine to keep the overall company’s fortunes at a level to satisfy investors.

Bezos ran Amazon from its start in 1994 until Jassy took over. It went from a tiny company run out of a garage to one of the most successful corporations in history. Who would not want him back?

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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