Comcast Unbundles HBO — Sort of

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By Paul Ausick Updated Published
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HBO logo
courtesy of Time Warner
In what can only be described as a move toward letting subscribers pick and choose which cable and broadcast networks they’re willing to pay for (often called a la carte programming), Comcast Corp. (NASDAQ: CMCSA) is reportedly about to offer a package that includes Time Warner Inc.’s (NYSE: TWX) popular HBO channel and HBO Go, the channel’s mobile app. Comcast’s so-called “Internet Plus” package includes broadband Internet service, a basic group of about 10 or so cable channels that would include local channels, and Comcast’s own streaming video offering, Streampix.

According to DSLreports.com the service would have an introductory monthly price of $40 to $50 for 12 months after which it would jump by $20 for six more months before settling at $70 to $80 a month. Comcast currently advertises its broadband Internet service with Streampix and HBO Go for $50 a month for 12 months. Adding HBO appears to be free at the beginning, but eventually will cost $20 to $30 a month.

The Comcast/HBO deal is not really a la carte pricing, but it’s a lot closer than anything else on the market. At the introductory price it looks like a decent deal if you want HBO. What remains to be seen is if subscribers will stick around after the price goes up in a year.

Photo of Paul Ausick
About the Author Paul Ausick →

Paul Ausick has been writing for a673b.bigscoots-temp.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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