Groupon “New and Improved” for the Holidays

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By Trey Thoelcke Published
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Just in time for the holiday shopping season, Groupon Inc. (NASDAQ: GRPN) has made it simpler customers to search and browse its wide selection of offers. The Chicago-based company Monday revealed a redesign of its website and updated versions of its mobile apps for Apple Inc.’s (NASDAQ: AAPL) iPhone and iPad and for Google Inc. (NASDAQ: GOOG) Android devices.

The revised website includes new search, browse, merchandising and location features, and the company says it is now much faster. Specific features include a personalized home page, a more prominent search bar with type-ahead suggestions, cross-channel search results and easy-to-use filters.

The upgraded apps now automatically detect a mobile customer’s location to feature local deals. The apps also include enhanced search features. Users of the iPad can select favorite deal pages, and use the app in 12 new markets, including French Canada, Ireland, Mexico, New Zealand, the Philippines, Puerto Rico and Russia.

“In just five years, Groupon has grown from a daily deal website to a true online marketplace with a tremendous mobile following,” Groupon CEO Eric Lefkofsky said in the press release. “Our new site and mobile app makes it easier and more rewarding for customers to check Groupon first when they want to buy just about anything, anytime, anywhere.”

See the full press release for more details.

Groupon is scheduled to share its third-quarter results later this week. Analysts are looking for just a penny per share in earnings, down both sequentially and year-over-year, but revenues that are more than eight percent higher than a year ago. Groupon shares were more than 2% higher in premarket trading Monday, at $10.19 in a 52-week trading range of $2.60 to $12.76.

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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