Management said of its new purpose-built pizza delivery vehicle:
In its latest innovation as the recognized world leader in pizza delivery, Domino’s is launching the Domino’s DXP (Delivery Expert), a specially designed and built pizza delivery vehicle. The DXP is the combined brainchild of former GM R&D executive Kenneth R. Baker, Michigan-based Roush Enterprises and Domino’s. To also include consumers’ input, hundreds of concepts were initially identified in an online crowdsourcing design competition hosted by Local Motors.
The company said General Motors Co. (NYSE: GM) is a major collaborator in the program.
For the time being, the plan will not have much effect on the company or its customers. There will be only 100 vehicles, which will be used in 25 markets.
Among the other benefits that Domino’s claims about the program is that it is “green.” The new vehicle is based on the Chevrolet Spark, built with a 1.2 liter engine, which gets 35 MPG in highway driving. However, it is safe to assume most deliveries will be made in cities.
What the new car really does, at least for consumers, is to sharply cut the odds of cold pizza, and pizza which is delivered late.
The interior of the DXP includes both front and rear storage areas and features a non-slip, easy-to-clean surface to stabilize items during delivery. The car has been reconfigured with all but the driver’s seat removed, allowing the DXP to hold large orders for schools, businesses and special events as well as home delivery. The DXP has the capacity to accommodate up to 80 pizzas, along with Domino’s other menu items including salads, wings and 2-liter bottles of soda.
As a bonus for Domino’s employees, the car is also “fun to drive.”
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