This Country Has 60-Cent Pizzas

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By Douglas A. McIntyre Published
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This Country Has 60-Cent Pizzas

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According to Reuters, a Domino’s pizza in India costs 60 cents. This is driven by inflation. The figure is so cheap because, otherwise, people cannot afford it.
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The price is for a seven-inch cheese pizza. (Inflation is causing food prices to skyrocket in these cities.)

In the United States, one pizza with one topping costs $7.99. It has been priced not primarily by inflation, but rather to compete with other pizza chains and stores owned by individuals.
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The inflation rate in India, the world’s second-largest country by population, is actually pretty moderate. It has run about 4.5% over the past two months. However, for some of the components of pizza, like wheat, prices are rising much more quickly.
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Domino’s is in 80 markets and serves 1 million pizzas a day. That means it operates in countries where inflation is nonexistent and others where inflation is in double digits. Its total store count is about 6,000.
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In the most recent quarter, Domino’s reported revenue of just over $1 billion, on which it made $140 million.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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