Sandisk On Sony-Ericsson Coattails

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By Douglas A. McIntyre Published
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Sandisk (SNDK) provides a lot of the guts for Sony-Ericsson (SNE)(ERIC) phones. And, Sony-Ericsson seems unstoppable in the handset market. Its net profit tripled in Q4.

Most of Sony-Ericsson’s strength is in the music and camera enable handset market. Margins in these higher priced phones have not been squeezed the way Nokia and Motorola have been hit because more of their product mix is low cast handsets.

Sandisk needs some help. Its stock has been hammered. It traded near $75 last January. It now changes hands at below $43.

The company had hoped that its portable media player could challenge the Apple (AAPL) iPod, but the the Microsoft (MSFT) Zune hitting the market, the air went out of that balloon.

And, being a supplier to the one large handset company that is doing well could improve Sandisk’s fortunes. But, for how long?

Apple is coming after the high-end cell market with the iPhone. Motorola and Nokia can read the Sony-Ericsson earnings press release as well as anyone else. The money is in more expensive handset.

If Sandisk does better because it is a major supplier to Sony-Ericsson, it better hope that the handset manufacturing joint venture continues to do well. And, that is not a lock.

Douglas A. McIntyre can be reached at [email protected]. He does not own shares in companies that he writes about.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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