Google: YouTube Goes For The Cash

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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Google (GOOG) has finally announced how it will make money on YouTube. According to The Wall Street Journal, the site will begin to run video commercials 15 seconds into the site’s content. The user can close the ad. The paper writes that "YouTube plans to sell these ads only on videos from its content partners, whose original videos include a variety of genres and include professionally produced clips and user-generated content."

The problem with the program is that so much of the content at YouTube is created by nutty users. And, a look at the most popular videos at the webste indicates that these dominate traffic. These include laughing babies, UFO videos, and a rant from Jim Cramer.

GOOG should not count the money yet.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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