Online Video: Game, Set, Match To Google

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By Douglas A. McIntyre Published
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The July data on video viewing on the internet just out from comScore should make investors wonder why any company other than Google (GOOG) is in the online video business. Google has a 27% share of all videos viewed during the month. That was almost 2.5 billion video viewed, almost all on YouTube.

Major media sites fell far behind. Fox (NWS) had a 3.3% share. Viacom (VIA) has a 3.1% share. Time Warner (TWX) and Disney (DIS) picked up a mere 2%.

The survey highlights the problem that the old-line content companies have. The need Google’s YouTube to get substantial video distribution online. There is not way around it, under it, or over it. The barrier that the huge video-sharing site has erected is just too big.

Viacom has sued Google for IP infringement for content that it claims should not have been posted on YouTube. Fair enough. But, the suit could extend for years, and Viacom and its peers do not have that much time.

Projects like the one NBC and News Corp have put together cannot be successful. Google has sucked too much air out of the room.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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