Nothing At Sun (JAVA) Has Worked

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By Douglas A. McIntyre Published
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Shares in Sun Microsystems (JAVA) have sputtered to a 52-week low of $17.25 down from a period high of $27.12. It would be hard to find a company that has worked harder to get its shares up.

Sun reverse split its stock on the theory that being over $10 would attract more institutional investors. That does not appear to have worked. The company also changed its symbol from SUNW to JAVA. No heartbeat there.

Sun said that it would buy-back as much as 16% of its shares. Lower float, higher EPS. No takers.

According to The AP, one of Sun’s problems is that it is in an industry which is not growing very fast:  "Factory revenue in the worldwide server market grew just half a percent in the third quarter to $13.1 billion — the slowest rate since the first quarter of 2006, according to research firm IDC."

The markets have hoped that Sun’s move toward marketing more open source software would pay off with customers. Right now, there is little evidence of that. In the last quarter, Sun’s revenue was flat and operating income showed a modest improvement, mostly due to cost cutting.

Sun is a press release machine. It issues about ten PRs a month. Perhaps it should relieve its investors of having to read all of those and just make them some money.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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