The Bing to Google Dog Fight Continues (GOOG, YHOO, MSFT, IACI)

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By Douglas A. McIntyre Updated Published
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Google Inc.(NASDAQ: GOOG) is far from losing its stranglehold on the U.S. search market.  Yahoo! Inc. (NASDAQ: YHOO) is also far from being able to reclaim much market share that it has lost in internet search.  Yet Microsoft Corporation (NASDAQ: MSFT) is still getting some acceptance of Bing.

Google’s January share of U.S. search fell to 71.49% from 72.25% in December for a 1% share drop.

Yahoo! search’s January share of U.S. search fell to 14.57% from 14.83% in December for a 1% share drop.

Microsoft’s Bing saw its January share of U.S. search rise to 8.92% from 9.37%, which is 5% on its change in market share.

IAC/InterActiveCorp. (NASDAQ: IACI) is still there with its distant #4 share of search with its Ask, the former AskJeeves… with a small gain to boot.  It took back 4% from December as the January figure rose to 2.64% from 2.54% of US search.

The remaining 65 search engines commanded a whopping 1.93% share of search.

Google is still the top dog and it is not even a fair dog fight yet.  Even Michael Vick couldn’t influence this dog fight.  Our guess is that as long as Google maintains 70% then it is more than satisfied.

JON C. OGG
FEBRUARY 10, 2010

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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