China Undermines PC Industry, as Smartphones Take Hold Around the World

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By Douglas A. McIntyre Published
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For many industries hurt by slow growth, there is China and there is the rest of the world. As consumer and business activity slows in the old world of Europe and the United States, the wildly expanding economy of the People’s Republic creates powerful demand for all sorts of goods and services, both for those originated inside its borders and for importers. The personal computing (PC) industry recently discovered that it can no longer count on China. More than its economy, it is the global move away from PCs to portable devices that will further hurt the aging industry.

A new IDC research study on the global PC outlook shows:

Worldwide PC shipments are now expected to fall by -9.7% in 2013, further deepening what is already the longest market contraction on record.

And:

Leading this trend is China’s revised forecast, which calls for a double-digit decline in shipments this year compared to 2012, as channel sources report high levels of stagnant inventory and continued enthusiasm for tablets and smartphones.

Tablet sales might be a rescue for companies like Apple Inc. (NASDAQ: AAPL) and Samsung. Huge PC firms, especially Hewlett-Packard Co. (NYSE: HPQ) and Dell Inc. (NASDAQ: DELL), do not have that lifeline. But the strength of tablet sales has slowed as well, leaving the smartphone as the last man standing.

IDC research on the global tablet outlook shows:

Faced with growing competition from larger smartphones and the prospect of new categories such as wearable devices diverting consumer spending, International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker modestly lowered its tablet forecast for 2013 and beyond. The company now expects worldwide tablet shipments to reach 227.4 million units in 2013, down from a previous forecast of 229.3 million but still 57.7% above 2012 shipments.

The news is hardly devastating, but it does represent what appears to be a relentless trend. The companies that control the smartphone sector, once again primarily Apple and Samsung, have brighter futures that those that never got a foothold in the smartphone industry at all.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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