As for the company’s description, it is an inbound marketing and sales platform sold as a SaaS (software as a service). The company’s focus is on the mid-market and claims to have over 11,500 customers and over 1,900 agency partners.
The underwriters for the offering consist of Morgan Stanley J.P. Morgan and UBS Securities serving as the book-running managers. Pacific Crest Securities, Raymond James and Canaccord Genuity were listed as the proposed co-managers in the filing.
Hubspot has grown in years posting a total revenue of $77.6 million in 2013 which is 50% up from the previous year. From 2011 to 2012 total revenue grew 81% to $51.6 million from $28.6 million. During this time, the company had net losses of $24.4 million in 2011, $18.8 million in 2012, and $34.3 million in 2013.
Its own description says,
“We provide a cloud-based marketing and sales software platform that enables businesses to deliver an inbound experience. An inbound marketing and sales experience attracts, engages and delights customers by being more relevant, more helpful, more personalized and less interruptive than traditional marketing and sales tactics. Our software platform features integrated applications to help businesses attract visitors to their websites, convert visitors into leads, close leads into customers and delight customers, so that they become promoters of those businesses. These integrated applications include social media, search engine optimization, blogging, website content management, marketing automation, email, analytics and reporting.”
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