The company’s aim is officially “to fuel mobile innovation for the Internet of Customers … to help companies connect with their customers in entirely new ways.” The reality is that companies do these sorts of activities to drive more potential customers and to expand their base of users. Most big tech companies have venture funds for emerging partnerships.
Salesforce.com’s press release said, “With its first dedicated fund, Salesforce Ventures has allocated $100 million to invest in companies building innovative mobile apps and connected products that extend the power of the Salesforce1 Platform.”
Salesfoce.com also indicated that its first wave of investments include DocuSign, i.am+, InsideSales.com and Skuid.
The company’s has already reportedly invested in more than 100 enterprises since 2009. Its existing portfolio already includes companies such as Anaplan, Box, DocuSign, Dropbox, Evernote, FinancialForce, GainSight, Kenandy, Layer, MuleSoft and StayClassy.
These moves do not generally move the stock, but they can set up the company with ownership in future initial public offerings. Just keep in mind that Salesforce.com has an existing market cap of about $37 billion.
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