Is Priceline Going to $1,500?

Photo of Chris Lange
By Chris Lange Updated Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

466005933
Thinkstock
The Priceline Group Inc. (NASDAQ: PCLN) has made a strong push since January. Strong earnings in February and a solid business plan for Priceline’s international expansion have drawn the attention of analysts. As a result, Argus initiated coverage of Priceline with a Buy rating and a $1,480 price target, implying an upside of 24% from current prices.

The firm also believes that strong fourth-quarter results eased investor worries that foreign-exchange headwinds would cause growth in international bookings to slow. In the first quarter of 2015, international bookings are projected to increase 17% to 24% in constant currencies.

The five-year earnings growth rate forecast is 20%. In the past three years, Priceline has repurchased $1.2 billion of its stock. In February, the board authorized a $3 billion share buyback program. Reflecting in part share repurchases, Argus projected 2015 earnings per share (EPS) of $60.20 and 2016 EPS of $70.50.

Shares appear favorably valued at 16.5 times the Argus 2016 EPS estimate, compared to the five-year historical range of 8 to 24. The firm believes the company’s leading position in the global online travel market, history of positive earnings surprises and exposure to the growing Chinese market warrant a multiple near the top of the historical range. In view of the large untapped market for online bookings, the firm expects the shares’ forward multiple to move higher.

Priceline expects the bookings for the first quarter of 2015 to grow 14% to 21% in constant currencies. International bookings are projected to increase 17% to 24%.

On February 18, Priceline reported fourth-quarter revenue of $1.84 billion and EPS of $10.85. Revenue and earnings were up 19% and 29%, respectively, for the quarter. The consensus estimates had been for revenue of $1.8 billion and EPS of $10.10. The positive earnings surprise reflected 27% higher international bookings in constant currencies.

Priceline is willing to sacrifice near-term margins in order to grow over the next several years. Considering the company’s strong margins, healthy cash balance and rapid growth, Argus considers this a wise decision.

Argus expects revenue to increase approximately 14% in 2015, to $9.6 billion. In 2016, driven by strong growth in bookings, revenue is expected to rise approximately 15% to $11.0 billion. Despite weak foreign currencies, the firm expects a higher volume and modestly higher prices, helped by economic recovery in Europe.

Monday afternoon, shares of Priceline were up 2.7% to $1,191.89, in a 52-week trading range of $990.69 to $1,329.90. The stock has a consensus analyst price target of $1,362.36.

ALSO READ: America’s Fastest Shrinking Cities

Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

Our $500K AI Portfolio

See us invest in our favorite AI stock ideas for free

Our Investment Portfolio

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618