Google Kept Big Audience Lead Over Facebook in August

The remaining sites in the online video viewer rankings, according to comScore, are:

2. Facebook: 88.94 million unique viewers
3. Yahoo! Inc. (NASDAQ: YHOO) sites: 48.30 million
4. IAC/Interactive Corp.’s (NASDAQ: IACI) Vimeo: 43.22 million
5. VEVO: 42.96 million
6. Maker Studios, from Walt Disney Co. (NYSE: DIS): 37.86 million
7. Fullscreen – 35.08 million
8. Microsoft Corp. (NASDAQ: MSFT) sites: 33.25 million
9. Comcast Corp. (NYSE: CMCSA): 32.45 million
10. Turner Digital: 31.49 million

comScore also measures advertising reach; that is, the percentage of the U.S. population that is served an ad by a given advertising platform. The leader here is ad exchange BrightRoll with a reach of 36.7% of the U.S. population. Google ranked second with a reach of 30.6% and AOL, now part of Verizon Communications Inc. (NYSE: VZ), ranked third with 27.3% reach.

comScore also released its August list of the top 50 multiplatform Web properties. The research firm said that 259.2 million unique U.S. desktop and mobile device users visited a Web page in August. Google’s various sites attracted 245.4 million unique viewers, and Facebook attracted 217.8 million. Yahoo, Amazon.com Inc. (NASDAQ: AMZN) and Microsoft rounded out the top five.

ALSO READ: 9 Well-Known Stocks With Solid Dividend Yields Above 5%